Our Founding
In 1978, four visionaries came together to form M Financial Group with an idea that clients with better experience characteristics deserved access to better pricing.
Life insurance carriers at the time used delivery systems and products that helped them retain the value created by the most profitable policies, instead of returning it to those clients who helped create it.
So M Financial was established with a new distribution network of entrepreneurial Member Firms. Working together with select carriers, we created better products for affluent clients and distributed them through this exclusive network of Member Firms.
In the decades since, we have cultivated an exclusive community of Member Firms across the U.S., in the U.K., and in the UAE, and have expanded our solutions beyond life insurance to include Disability Insurance, Long-Term Care Insurance, Annuities, Corporate Benefits, Wealth Management, and International Insurance Solutions.
Core Values
In everything we do, we are guided by five core values, ensuring we remain true to the original mission of creating the best solutions for our clients.
Innovation: Yesterday’s best will not be good enough tomorrow.
We connect the dots in ways no one else has seen before. We work tirelessly to identify better, more efficient ways to enhance the quality of your life—by leveraging the experience of some of the nation’s smartest, most experienced firms whose clients always expect more. This drives our passion for innovation.
Excellence: We make each other better by being our best for clients.
Companies measure success in many ways, but how clients feel about us is what really counts. Our Firms strive for excellence in the services, expertise, and customized products they provide their clients. We support their efforts to continually enhance the client experience with unique products, process efficiency, and leading-edge technology.
Collaboration: We willingly share information, ideas, and insight.
Exceeding clients’ expectations requires team effort. Member Firms happily collaborate with attorneys, CPAs, family offices, other advisors, and one another to develop strategies that address specific planning objectives. From estate tax to income planning, business succession to asset protection, our Firms bring the ideas, insight, and execution that their clients deserve.
Leadership: We step forward when called upon and do what we say we will do.
Leadership is about doing what you say, not saying what you do. To advocate for the interests of Member Firm clients, we participate in the legislative and regulatory processes that impact their families and businesses, and ours. Additionally, we strive to help clients and advisors better understand opportunities that provide the best solutions, and the role our innovative products and services play in capturing those opportunities.
Advocacy: If you succeed, we succeed.
French economist Frederic Bastiat said, “If you wish to prosper, let your customer prosper.” It is one thing to say you advocate for clients, but another to do it. Innovative products, underwriting, reinsurance, due care, in-force management, and technology are how we do it. Member Firm clients place their trust in us and that trust pays off when we create meaningful value for them, their families, and their businesses.